On December 1, 1955, Mrs. Rosa Parks was sitting on the seat of a local bus in Montgomery, the United States. When the bus operator commanded this black woman with the radiant personality to stand up and give up her seat for a white male passenger, she refused to move. Police arrested her for this action.

On December 5, black people stopped using the bus. Some people walked to school or work. Others found different means of transportation, such as mules or horse-drawn buggy. The bus was empty. This was the start of the Montgomery movement.

They stopped paying for the bus to show that they don’t support the evil system that holds the idea of segregation.

Probably most of us are not aware that we are supporting the business when we buy products or services.

When we buy clothes from Forever21, we are unconsciously supporting the business that destructs the Earth. When we buy foods in McDonald, we are unconsciously supporting unhealthy foods, animal abuse, and dangerous meat packing jobs. When you buy underwear from Victoria’s Secret, you are unconsciously supporting the distorted and unattainable image of beauty.

We tend to judge our influence in the world only by the first consequence. We usually won’t imagine that we are destroying the Earth when we buy clothes from fast fashion business. But we are. We help their environmentally unfriendly and unsustainable system to survive.

In other words, buying is voting. One vote from you adds up to the major change. Each vote counts. We possess a purchasing power to change how our society works.

On December 20, 1956, the Montgomery city passed an ordinance authorizing black bus passengers to sit virtually anywhere they chose on buses.


Carson, Clayborne. (2001). The Autobiography of Martin Luther King, Jr. Warner Books.